Ten years ago, management, communication and press office were three separate jobs, and most drivers met them only in Formula 3. Today the market is fragmented from karting upward, and a driver who reaches single seaters without a position starts from zero. The same goes for teams and series: if five of your eight drivers are American, America is your strongest market, and your commercial and communication choices should follow it.
We saw this early, when social media was still a hobby for the paddock, and we built a company on it. That bet took us to the grid of two FIA Karting World Championships and to co-founding a Porsche team. Consulting, communication and content are our tools. What we sell is where they take you: a position in the market. We call it motorsport positioning.
WSK Promotion trusts us with the communication of the Rotax MAX Challenge Euro Trophy. PSL Karting trusts us with its drivers in the United States. Families from Europe to the UAE trust us with their children’s careers, and some of the drivers we follow are already inside the junior programmes of the sport’s top teams.
We tell you where you stand, even when the answer is to wait.
Motorsport positioning, in four steps. Start with the one you need most.
We read where a driver, a team or a series stands and set the route: category, team, timing, at home or abroad. Then we manage the relationships that make it work.
Includes:
A programme needs a voice before it needs a partner. Our team runs social media, press office and media training for drivers, teams and series. Our crew covers the race weekend, on track and off.
Includes:
Sponsors back programmes that already invest in themselves: in direction, in equipment, in visibility. When a programme is ready, we research the right brands, build the proposal and sit next to you at the table.
Includes:
For most drivers, the road from karting to cars runs through single seaters, and GT racing comes up only years later. Some drivers belong in single seaters, some in GT. Omnia Motorsport makes sure the second option arrives in time, not as a plan B. Built with Prima Ghinzani Motorsport, the team races in the Porsche Carrera Cup Italia and the Porsche Sprint Challenge Suisse. Our academy is where that road begins.
Includes:
Omnia Motorsport is the racing team co-founded by Omnia Global and Giacomo Scanzi of Prima Ghinzani Motorsport.
Since 2025, the team has raced in the Porsche Carrera Cup Italia and the Porsche Sprint Challenge Suisse. It is our bridge from karting to cars.
